On May 16 the University of Wisconsin - Madison launched The Alliance for the American Dream, which is a collaboration between the community and the university to produce ideas to increase the net income of 10,000 Dane County families by 10 percent by the year 2020. Although the median income in the county is about $65,000 with only 3 percent unemployment, there are racial and geographic disparities. United Way of Dane County said the black household median income is below $30,000 and the minority unemployment rate is over 20 percent. Schmidt Futures is funding the project, which is called the DreamUp Wisconsin Initiative. It is led by the Institute for Research on Poverty at UW-Madison.