Willy Street Co-op’s business model paying dividends for community during difficult time

If you have lived in Madison for any substantial period of time, you have likely wandered among the produce-lined and organically-stuffed aisles of Willy Street Co-op. With three locations across Madison, the customer-owned grocery store has been filling the carts (and bellies) of locals since 1974. 

Three-plus generations of success unfortunately don’t protect businesses like the co-op against a global pandemic, though. The upside of having ownership split among 35,000 individuals in this time, however, is reactivity. 

“Because we are owned by people right here in our community, it plays an important role in our decision making process,” said Communications Director Brendon Smith. “We can be responsive to community needs in a way that chain stores cannot.”

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