Yard signs with messages about community and belonging have popped-up around Madison as part of a Madison Arts Commission temporary project. The project, called “If Not This, Then What?,” was created by Madison artists J.L. Conrad and Trent Miller. Sponsored by a Madison Arts Commission grant, Conrad and Miller, who are married, have given out over 200 signs for free so far since the project debuted in July. The signs contain three different phrases, including “It’s too early to know,” “You take it from here” and “If not this, then what?”
According to Miller, he and Conrad were inspired by the idea of getting people to see and think about how we anchor meaning in the world.
“[Conrad and I] started talking about what would it look like if there were more poetic, open-ended signs in the world as opposed to ones that are so prescriptive, or political, or trying to sell something,” Miller said.